With over 15 years of experience across India, China, Australia and New Zealand, I bridge brand identity and digital product design to create experiences that are both visually compelling and deeply user focused.

I began my career in fashion at Tommy Hilfiger, designing leather goods, before transitioning into graphic design and branding. Over time, I worked across fashion, retail and hospitality, building strong foundations in visual systems and storytelling.

A move to China expanded my perspective, exposing me to design across agencies, manufacturing, e commerce and retail, and deepening my understanding of how design operates across scale, culture and business.

I later strengthened this with formal training in interaction design from University of Sydney, shaping a more holistic approach.

Today, I work at the intersection of brand, product and user psychology, creating cohesive experiences across every touchpoint.

I believe good design goes beyond aesthetics. It is thoughtful, strategic and built for long term impact.