Packaging Design for Global Consumer Brands
Packaging for brands like Unilever, Mondelez, WuliangYe.
Client:
Desgin Bridge
Year:
2020
Type:
Packaging Design, FMCG
Project Overview
This project brings together a series of packaging design explorations developed for global consumer goods brands including Mondelez, Wuliangye, and Unilever.
Working across different product categories such as snack foods, fruit wine, and fabric care required adapting to each brand’s visual language while creating packaging that communicates clearly on shelf.
My role focused on packaging design and illustration, developing visual concepts, ingredient driven graphics, and label designs suited for each product and market.
Mondelez Chipbar
Designed packaging for multiple flavours of the Chipbar collection, using vibrant colours and ingredient illustrations to make each variant fun and recognisable on shelf.
Amazonas Bottle Packaging
Designed packaging illustrations for Amazonas tropical beverage bottles, using vibrant tropical prints to highlight natural ingredients and create an eye-catching shelf presence.
Unilever Comfort Fabric Conditioner
Developed label designs for the Chinese market, following Comfort’s visual language of vibrancy, softness, and care, ensuring clarity and brand recognition.
Wuliangye Spirits
Designed packaging illustrations for Wuliangye’s premium fruit and medicinal spirits, including plum wine and Matsutake liquor. The work balanced ingredient storytelling and premium brand identity across both spirits.
Packaging Across Categories
Working on packaging across food, beverage, and home care products required adapting design approaches to different consumer expectations and brand identities.
Each project emphasised clear communication, strong visual appeal, and packaging systems that work effectively in competitive retail environments.