Photoshoot for S.Point's New Products
Art direction/Photoshoot for Concept 7 brand's new set of lifestyle products.
Role
Art Director / Photoshoot
Industry
Consumer Goods
Duration
1 month
S.Point launches Consumer Products
In 2018, S.Point, a Shanghai-based design consultancy, ventured into the consumer goods market, introducing a range of products including coffee machines, tea tumblers, bags, lamps, and more.
As the Art Director for the product photoshoot, my goal was to create a striking visual impact. By using bold colours and dramatic lighting with strong contrasts of light and shadow, I focused on highlighting the materials and craftsmanship of the products, delivering a fresh, unique, and powerful statement for the brand’s debut in the market.
Moka Coffee Maker
semi-automatic coffee maker designed to brew a variety of coffee styles using the traditional moka pot technique, blending convenience with rich, authentic flavour.
The Urban Tumbler
Designed for the modern lifestyle, The Urban Tumbler combines functionality and aesthetics with a transparent lid, leak-proof design, vacuum insulation, and an ergonomic shape for optimal comfort and practicality.
Flexi-light Desk Lamp
A multi-angle adjustable desk lamp designed to offer a wide range of customizable brightness levels and color temperatures, ensuring optimal lighting for various tasks and environments.
Live Light Active Bag
A modern take on the utilitarian tote bag with even more functionality and style. A lightweight, ultra portable and waterproof bag.
Insulated Tumbler
Durability and style with with double-walled vacuum insulation to keep your drinks hot or cold longer.
