A Contemporary Take on Ancient Chinese Mythical Gods
Coffee packaging Illustrations of traditional subject but with modern twist, for Concept 7 brand.
Role
Packaging Designer/Illustrator
Industry
Consumer Goods
Duration
2 weeks
Seasonal Coffee Powder Packaging Illustrations
Coffee Powder packaging for the in-house brand of S.Point Design - a design agency based in Shanghai, China. The idea was to create the iconic Chinese gods (Chang’e and Menshen ) with a fresh and modern approach, aimed at enticing a young audience. The illustrations try to break away from traditional Chinese style and adapts a modern twist to it.
Packaging Concepts
Tin Box Packaging
Coffee Pouches
Reflections
Exploring Chinese culture and adding my unique perspective to create illustrations was a delightful experiment. This project aimed to express individual interpretations of mythological Chinese gods, resulting in some playful and creative artwork.
