Retail Link's New Visual Identity
Visualised Retail Link's transition from a small design studio to a professional architectural design agency in 2015
Role
Graphic Design
Industry
Retail and Architecture
Duration
1 week
New Look for Retail Link – A Visual Identity Refresh
As Retail Link, an architectural design agency based in Shanghai, embarked on its next growth phase, I contributed to the team responsible for refreshing its visual identity. My focus was on redesigning the stationery to reflect the agency's modern, professional image.
To achieve this, we opted for recycled paper to emphasise sustainability, complemented by rose gold foil for a touch of luxury. The grey and white colour palette was chosen to embody the clean, Nordic minimalism synonymous with the agency's design ethos.
