Stellarworks, Salone Del Mobile, 2014
Stellarworks booth setup for design exhibition held in Milan, Italy in 2014.
Role
Graphic Design
Industry
Furniture/Retail
Duration
3 weeks
Project overview
Salone Del Mobile, hosted annually in Milan, Italy, is one of the most prestigious design events globally, attracting leading designer brands from around the world. As part of this event, Stellarworks, a furniture brand known for its fusion of vintage designs with modern aesthetics, sought to make a lasting impression on the design community.
I was privileged to be part of the team responsible for defining the visual style, developing print assets, and organizing the booth layout. My role involved close collaboration with the marketing, product design, and graphic design teams to ensure that every detail aligned with Stellarworks' brand identity.
Design Assets & Visual Identity
Our focus was on effectively communicating Stellarworks’ brand identity. We conducted a fresh photoshoot to capture the essence of the product line, followed by designing brochures and invitations with a clean, minimal aesthetic. These assets were crafted to reflect the brand’s sophisticated and modern appeal.
Key Deliverables:
Photoshoot: Captured brand essence.
Brochures & Invitations: Minimalist design to align with brand values.
Booth Setup Guide: Ensured consistent and impactful exhibition presentation.
Design Assets
We developed a detailed booth setup guide, selecting and arranging products to maximize visual impact. This guide was designed for consistent use across future exhibitions, reinforcing Stellarworks’ brand identity.
Booth Setup guidelines
We also created a both setup guide for the setup team to organisae the booth. By selecting the right products for the space, we created a standard space installation guidebook for Stellarworks that can be used for exhibitions at different locations.
Reflection
The project was a successful collaboration across departments, resulting in a booth that seamlessly communicated the Stellarworks brand. The vintage-modern furniture, enhanced by our visual design, left a memorable impression on visitors.
