Urban Calm Collection - Visual Identity

Visual Identity designed for Urban Calm, a Korean beauty brand.

Role

Visual Identity / Packaging

Industry

Beauty / Cosmetics

Duration

3 Weeks

Urban Calm by Facetory- Powered By Ferments

Urban Calm Collection emerged with a concern for balance in a fast-paced, urban lifestyle. Their belief in feeding skin with recharging ingredients that support the skin barrier and help the microbiome flourish was the main driving force for the brand.

FaceTory Urban Calm Collection makes skincare simple and to inspire confidence in our consumers by achieving healthy skin through ingredient conscious formulations.

I worked with Min Kim Iris Studio in developing the visual identity, packaging design and brand guidelines for Urban Calm collection.

Packaging Design

Packaging Design for Urban Calm

Logos

The logo design reimagines Hangul characters with minimalist, geometric forms, creating a modern aesthetic that captures the brand’s essence of balance and refinement. Min Kim Iris studio - being well versed in Korean culture really helped make the logo's allegiance to its Korean heritage.

The Emblem: The Emblem can be used independently of the Logotype and plays a large role in defining the Urban Calm visual identity.

The Signature: The Signature must always be stacked vertically, locked up with the Emblem, and never detached.

The Logotype: The shortened version, Urban Calm, can also be used when space is limited.

Infographic-Style Branded Visual Content

Education-focus content is a great way to build deeper connection with customers. Here are examples of infographic content categories.We kept the visual language clean and simple.